Direct Marketing KG2 delivers targeted farmer outreach and direct marketing solutions using verified, nationwide farm-level data.

Build your marketing and sales pipeline.

Whether you’re looking to lend, acquire, invest, or build long-term customer loyalty. We provide targeted, multichannel marketing options that connect agribusinesses directly with the farmers who matter most to them.

Our three direct marketing channels

Direct Farmer Engagement

Personalised outreach by phone and SMS, powered by KG2’s national call centre and Australia’s largest independent farmer database.

Direct Mail

Precision-targeted physical mail campaigns delivered to verified farm addresses, segmented by enterprise type, region, commodity, and property size.

EDM (Email Direct Marketing)

Data-driven email campaigns reaching opted-in farmers across 80+ farm types, designed to drive awareness, response, and measurable engagement.

Lead Generation

We can help you build trust and lasting relationships with qualified leads, having extensive experience in the following categories.

Fertiliser and herbicides

Farm machinery

Agri financing package

Succession planning

Grain storage requirements

Animal health products

Crop protection products

Insurance & farm fencing

Soil moisture profiling

Customer retention & member engagement

Want to improve engagement and retention? We can can help with re-activation, education and awareness, helping you to improve your offering, strengthen relationships and stay in touch with customer needs.

How we can help

  • Nurture existing leads and customers
  • Awareness and promotion product/service
  • Performance benchmarking courtesy calls
  • Event/campaign promotion

Who we can call

  • New customers
  • Exisiting customers
  • Inactive customers
  • Customers nearing end of contractual term
  • Lost customers

Reducing Customer Attrition

One of KG2’s most powerful and often overlooked direct marketing applications is churn prevention. By identifying farmers who are disengaging, approaching contract end, or showing early signs of switching behaviour, KG2 helps you intervene at the right moment with the right message. Proactive outreach informed by real data means you protect revenue, strengthen loyalty, and retain the relationships you’ve worked hard to build.

Enriching your data insights

Our services can help you to build and maintain your customer database.

Data mining

Data segmentation

Data merging & integration

De – duping

Profiling

Secure hosting and management

Farm database cleaning

Modelling

Campaign analysis & reporting

Frequently asked questions

How does KG2 ensure direct marketing reaches the right farmers?

KG2 uses verified farm-level data, including industry, enterprise type, location and property size, to accurately target specific farmer segments and regions.

What direct marketing channels does KG2 offer?

KG2 provides multichannel outreach including email, phone, SMS and digital campaigns, supported by our national call centre and farmer database.

Who uses KG2’s direct marketing services?

Agribusinesses, service providers, government agencies and research organisations use KG2 to reach farmers for promotions, surveys and product awareness campaigns.

Ready to discuss ?

How KG2 can help your business.