Australia’s largest independent farmer database powering research, marketing and sales.
Trusted by industry leaders
Core services – what KG2 offers
Services dedicated to the Australian agricultural industry.
Market research
On-farm intelligence at scale. KG2 delivers quantitative and qualitative research across 80+ farm types, combining proprietary farmer data and CATI methodology to record what happens on farm. Data is collected at the individual operation and reported in aggregate.
Farm finance and farm sales
Find the right loan for your business from over 80 leading lenders across Australia.
Mapping & Monitoring Software
Using machine learning with KG2 farmer ground observations and remote sensing to map historical, present and future farming activity.
Natural capital
Supporting landholders and businesses to build nature-based projects.
International Market Entry
Helping Businesses Successfully Navigate New Markets with Research, Local Networks and Market Intelligence
Direct marketing
Reach the right farmers with precision. KG2 delivers targeted campaigns including direct farmer engagement , digital media communications and direct mail, helping agribusinesses build awareness, launch products, and generate high-quality leads.
Three Decades of Agricultural Insights
KG2 combines deep sectoral roots with modern analytics to help farmers navigate innovation and turn agricultural challenges into opportunities.
Evidence-based insights
For more than 30 years, KG2 has delivered trusted agricultural insights powered by real farmer data and advanced analytics.
Using Australia’s largest independent farmer database and combining CATI research with remote sensing, we provide a complete picture of on-farm activity past, present and future.
Connecting Data, Farmers & Innovation
KG2 connects over 100,000 commercial farmers across Australia, enabling unmatched visibility into behaviour, trends and opportunities.
Our database spans 80+ farm types, giving you precise targeting across commodities, regions and production systems.
Insights that drive real outcomes
Through AgScan®, KG2 records real-world on-farm practice across inputs, finance, technology, and carbon markets, turning measured behaviour into decisions.
From product launches to policy decisions, our insights are built on large-scale, real farmer engagement, not assumptions.
Latest Articles
Carbon farming participation: five insights from 402 producers
For government agencies, reaching producers is only part of the challenge. Producers also need to understand a program and see a reason to take part. A 2024 KG2 telephone survey of 402 producers examined awareness, familiarity and attitudes towards carbon farming. The...
AI on Australian grain farms: grower interest and the challenges of adoption
Seven in ten grain growers surveyed by KG2 said they would definitely or probably use an AI farm assistant. That interest provides a starting point for agricultural technology developers, but it leaves an important question: what would make growers use one in...
Beyond certification: what KG2’s research reveals about Australia’s organic industry
Australia’s organic industry extends beyond the businesses captured in certification records. Understanding those other operators matters when assessing the industry’s size, developing policy or identifying where support is needed. A national study conducted by KG2...
Weekly Commodity Report
Cotton --- Down 2.68%
90.8
Cotton prices have decreased by 2.68%, settling at 90.8.
Source: dpird.nsw.gov.au
Sugar --- Up 11.23%
20.8
Sugar prices are up, increasing by 11.23% to 20.8.
Source: dpird.nsw.gov.au
Wheat --- Up 0.23%
431.0
Wheat prices are up, increasing by 0.23% to 431.0.
Source: dpird.nsw.gov.au
Barley --- Up 1.08%
374.0
Barley prices are up, increasing by 1.08% to 374.0.
Source: dpird.nsw.gov.au
Oilseeds --- Up 0.88%
806.0
Oilseeds prices are up, increasing by 0.88% to 806.0.
Source: dpird.nsw.gov.au
Sorghum --- Up 2.04%
450.0
Sorghum prices are up, increasing by 2.04% to 450.0.
Source: dpird.nsw.gov.au
Pulses --- Unavailable
N/A
Price information for Pulses is currently unavailable.
Source: dpird.nsw.gov.au
Cows --- Unavailable
N/A
Price information for Cows is currently unavailable.
Source: dpird.nsw.gov.au
Wool --- Steady
1989.0
Wool prices remained steady, holding at 1989.0.
Source: dpird.nsw.gov.au
Cattle --- Up 0.33%
917.0
Cattle prices are up, increasing by 0.33% to 917.0.
Source: dpird.nsw.gov.au
Lamb --- Up 2.57%
1116.0
Lamb prices are up, increasing by 2.57% to 1116.0.
Source: dpird.nsw.gov.au
Pig --- Steady
367.0
Pig prices remained steady, holding at 367.0.
Source: dpird.nsw.gov.au
Frequently asked questions
Why do Australian farmers and industry leaders connect with KG2?
As Australia’s largest independent agricultural data specialist, KG2 bridges the gap between on-ground farming reality and industry strategy. We provide a trusted platform where the authentic voice of farmers informs the innovation, policy, and market strategies of agribusinesses and key stakeholders across the Australian agricultural landscape. By placing producer observations at the heart of decision-making, we ensure a more informed and sustainable future for all.
Who are the primary stakeholders that utilise KG2’s data and engagement services?
We provide high-integrity insights to a diverse range of organisations, including global agribusinesses, machinery manufacturers, and financial institutions. Our platform also serves as a vital engagement hub for Australian landholders reaching over 95% of farms to connect them with natural capital opportunities, off-market sales, and targeted digital information. Additionally, we provide specialised support for market research agencies, government bodies, and academic institutions.
How does KG2 collect its agricultural data?
Our insights are built from direct farmer engagement through structured research methodologies including CATI (Computer Assisted Telephone Interviewing) covering over 80 different farm types. This is integrated with remote sensing, geospatial analysis, and machine learning via our Rural Property Platform (RPP) to ensure our data reflects real on-ground activity, not just assumptions.
What makes KG2 different from other data providers?
KG2 specialises exclusively in agriculture with a focus on “ground-truthing.” Our unique strength lies in our independence and our ability to combine deep-dive qualitative research with proprietary mapping software. This integration allows us to map historical, present, and future farming activity at scale, providing a level of clarity and predictive confidence that is unmatched in the Australian market.
How does KG2 support long-term sustainability and business strategy?
KG2 provides the evidence-based data needed to design and measure high-impact strategies. Through our Agscan tracking studies, we help organisations monitor emerging trends such as carbon farming, natural capital assets, and technology adoption. This enables government and industry to implement sustainability initiatives and policy reforms with measurable, data-backed outcomes.