Australia’s largest independent farmer database powering research, marketing and sales.
Trusted by industry leaders
Core services – what KG2 offers
Services dedicated to the Australian agricultural industry.
Market research
On-farm intelligence at scale. KG2 delivers quantitative and qualitative research across 80+ farm types, combining proprietary farmer data and CATI methodology to record what happens on farm. Data is collected at the individual operation and reported in aggregate.
Farm finance and farm sales
Find the right loan for your business from over 80 leading lenders across Australia.
Mapping & Monitoring Software
Using machine learning with KG2 farmer ground observations and remote sensing to map historical, present and future farming activity.
Natural capital
Supporting landholders and businesses to build nature-based projects.
International Market Entry
Helping Businesses Successfully Navigate New Markets with Research, Local Networks and Market Intelligence
Direct marketing
Reach the right farmers with precision. KG2 delivers targeted campaigns including direct farmer engagement , digital media communications and direct mail, helping agribusinesses build awareness, launch products, and generate high-quality leads.
Three Decades of Agricultural Insights
KG2 combines deep sectoral roots with modern analytics to help farmers navigate innovation and turn agricultural challenges into opportunities.
Evidence-based insights
For more than 30 years, KG2 has delivered trusted agricultural insights powered by real farmer data and advanced analytics.
Using Australia’s largest independent farmer database and combining CATI research with remote sensing, we provide a complete picture of on-farm activity past, present and future.
Connecting Data, Farmers & Innovation
KG2 connects over 700,000 farmers across Australia, enabling unmatched visibility into behaviour, trends and opportunities.
Our database spans 80+ farm types, giving you precise targeting across commodities, regions and production systems.
Insights that drive real outcomes
Through AgScan®, KG2 records real-world on-farm practice across inputs, finance, technology, and carbon markets, turning measured behaviour into decisions.
From product launches to policy decisions, our insights are built on large-scale, real farmer engagement, not assumptions.
From Our Blog
Plant Health Liquid Fertilisers: Key Benefits for Australian Farmers
Agricultural productivity depends on plant health, nutrient availability, and soil function. For Australian farmers growing cereals, oilseeds, maize, vineyards, and horticultural crops, liquid fertiliser programs are increasingly used to deliver nutrients more...
Australian AgTech Update 2026: The IoT Trends Reshaping Precision Farming
The latest IoT news in AgTech shows a major change in Australian agriculture. Farms are moving from using standalone sensors to connected systems that support irrigation, livestock management, remote monitoring, and data-driven decision-making. This shift comes as...
Latest Seed Technology For Australian Canola Growers
One of Australia's important winter crops, canola makes a substantial contribution to both domestic consumption and international exports. Seed technology has emerged as a key factor in productivity and resilience as climate variability, pest pressure, and...
Weekly Commodity Report
Wheat --- Steady
$358.0/t
The price for Wheat remained steady this period.
Source: dpird.nsw.gov.au
Barley --- Steady
$319.0/t
The price for Barley remained steady this period.
Source: dpird.nsw.gov.au
Sorghum --- Steady
$344.0/t
The price for Sorghum remained steady this period.
Source: dpird.nsw.gov.au
Cotton --- Steady
$628.3/t
The price for Cotton remained steady this period.
Source: dpird.nsw.gov.au
Oilseeds --- Steady
$788.0/t
The price for Oilseeds remained steady this period.
Source: dpird.nsw.gov.au
Pulses --- Steady
$667.0/t
The price for Pulses remained steady this period.
Source: dpird.nsw.gov.au
Sugar --- Down 2.6%
$450.0/t
The Sugar market experienced a decline in prices this period.
Source: dpird.nsw.gov.au
Cattle --- Steady
$1004.0
The price for Cattle remained steady this period.
Source: dpird.nsw.gov.au
Cows --- Steady
$388.0
The price for Cows remained steady this period.
Source: dpird.nsw.gov.au
Lamb --- Steady
$1198.0
The price for Lamb remained steady this period.
Source: dpird.nsw.gov.au
Wool --- Steady
$1873.0
The price for Wool remained steady this period.
Source: dpird.nsw.gov.au
Frequently asked questions
Why do Australian farmers and industry leaders connect with KG2?
As Australia’s largest independent agricultural data specialist, KG2 bridges the gap between on-ground farming reality and industry strategy. We provide a trusted platform where the authentic voice of farmers informs the innovation, policy, and market strategies of agribusinesses and key stakeholders across the Australian agricultural landscape. By placing producer observations at the heart of decision-making, we ensure a more informed and sustainable future for all.
Who are the primary stakeholders that utilise KG2’s data and engagement services?
We provide high-integrity insights to a diverse range of organisations, including global agribusinesses, machinery manufacturers, and financial institutions. Our platform also serves as a vital engagement hub for Australian landholders reaching over 95% of farms to connect them with natural capital opportunities, off-market sales, and targeted digital information. Additionally, we provide specialised support for market research agencies, government bodies, and academic institutions.
How does KG2 collect its agricultural data?
Our insights are built from direct farmer engagement through structured research methodologies including CATI (Computer Assisted Telephone Interviewing) covering over 80 different farm types. This is integrated with remote sensing, geospatial analysis, and machine learning via our Rural Property Platform (RPP) to ensure our data reflects real on-ground activity, not just assumptions.
What makes KG2 different from other data providers?
KG2 specialises exclusively in agriculture with a focus on “ground-truthing.” Our unique strength lies in our independence and our ability to combine deep-dive qualitative research with proprietary mapping software. This integration allows us to map historical, present, and future farming activity at scale, providing a level of clarity and predictive confidence that is unmatched in the Australian market.
How does KG2 support long-term sustainability and business strategy?
KG2 provides the evidence-based data needed to design and measure high-impact strategies. Through our Agscan tracking studies, we help organisations monitor emerging trends such as carbon farming, natural capital assets, and technology adoption. This enables government and industry to implement sustainability initiatives and policy reforms with measurable, data-backed outcomes.