Australia’s largest independent farmer database powers research, marketing and sales.
Trusted by industry leaders
KG2 Core services – what KG2 offers
Services dedicated to the Australian agricultural industry.
Market research
Farm-level intelligence at scale. KG2 delivers quantitative and qualitative research across 80+ farm types, combining proprietary farmer data and CATI methodology to uncover on farm insights.
Farm finance and farm sales
Find the right loan for your business from over 80 leading lenders across Australia.
Mapping & Monitoring Software
Using machine learning with KG2 farmer ground observations and remote sensing to map historical, present and future farming activity.
Natural capital
Supporting landholders and businesses to build nature-based projects.
On The Farm TV
Target Farmers with Unmatched Precision Powered by Australia’s Leading Agri-Marketing Database
Direct marketing
Reach the right farmers with precision. KG2 delivers targeted campaigns including direct farmer engagement , digital media communications and direct mail, helping agribusinesses build awareness, launch products, and generate high-quality leads.
Decades of our agricultural insights
The professionals at KG2 empower farmers by navigating trends, innovations and challenges in the agricultural sector.
Evidence-based insights
For more than 30 years, KG2 has delivered trusted agricultural insights powered by real farmer data and advanced analytics.
Using Australia’s largest independent farmer database and combining CATI research with remote sensing, we provide a complete picture of on-farm activity past, present and future.
Connecting Data, Farmers & Innovation
KG2 connects over 700,000 farmers across Australia, enabling unmatched visibility into behaviour, trends and opportunities.
Our database spans 80+ farm types, giving you precise targeting across commodities, regions and production systems.
Insights that drive real outcomes
Through tools like Agscan, KG2 tracks real-world behaviour across inputs, finance, technology and carbon markets turning insights into action.
From product launches to policy decisions, our insights are built on large-scale, real farmer engagement, not assumptions.
FAQs
Why do Australian farmers and industry leaders connect with KG2?
As Australia’s largest independent agricultural data specialist, KG2 bridges the gap between on-ground farming reality and industry strategy. We provide a trusted platform where the authentic voice of farmers informs the innovation, policy, and market strategies of agribusinesses and key stakeholders across the Australian agricultural landscape. By placing producer observations at the heart of decision-making, we ensure a more informed and sustainable future for all.
Who are the primary stakeholders that utilise KG2’s data and engagement services?
We provide high-integrity insights to a diverse range of organisations, including global agribusinesses, machinery manufacturers, and financial institutions. Our platform also serves as a vital engagement hub for Australian landholders reaching over 95% of farms to connect them with natural capital opportunities, off-market sales, and targeted digital information. Additionally, we provide specialised support for market research agencies, government bodies, and academic institutions.
How does KG2 collect its agricultural data?
Our insights are built from direct farmer engagement through structured research methodologies including CATI (Computer Assisted Telephone Interviewing) covering over 80 different farm types. This is integrated with remote sensing, geospatial analysis, and machine learning via our Rural Property Platform (RPP) to ensure our data reflects real on-ground activity, not just assumptions.
What makes KG2 different from other data providers?
KG2 specialises exclusively in agriculture with a focus on “ground-truthing.” Our unique strength lies in our independence and our ability to combine deep-dive qualitative research with proprietary mapping software. This integration allows us to map historical, present, and future farming activity at scale, providing a level of clarity and predictive confidence that is unmatched in the Australian market.
How does KG2 support long-term sustainability and business strategy?
KG2 provides the evidence-based data needed to design and measure high-impact strategies. Through our Agscan tracking studies, we help organisations monitor emerging trends such as carbon farming, natural capital assets, and technology adoption. This enables government and industry to implement sustainability initiatives and policy reforms with measurable, data-backed outcomes.