Agribook

with Australia’s largest independent farmer database

OPPORTUNITIES AND CHALLENGES IN A SMART FARMING SYSTEM

OPPORTUNITIES AND CHALLENGES IN A SMART FARMING SYSTEM

The agriculture industry has exponentially grown in recent years and is anticipated to continue to evolve in the coming years – thanks to agricultural and marketing possibilities offered by big data, advanced technologies and the rise of the Internet of Things (IoT)....

BEST PRACTICES FOR SUCCESSFUL AGRIBUSINESS MARKETING

BEST PRACTICES FOR SUCCESSFUL AGRIBUSINESS MARKETING

Marketing is an inevitable aspect for any business’s long term success and growth. While agriculture marketing trends are always changing and evolving and the specifics may vary from company to company, one thing that remains important for every agribusiness in...

Can you predict agtech adoption rates?

Can you predict agtech adoption rates?

Uptake of technology and innovation is influenced by a range of social, cultural and economic factors. Location, size and farm type further intensify the complexity of “predicting” technology uptake in agriculture. So what does this mean for innovators, marketers and business in general within the agtech space? Can adoption rates for agtech be modelled and quantified?