Agribook

with Australia’s largest independent farmer database

Can you predict agtech adoption rates?

Can you predict agtech adoption rates?

Uptake of technology and innovation is influenced by a range of social, cultural and economic factors. Location, size and farm type further intensify the complexity of “predicting” technology uptake in agriculture. So what does this mean for innovators, marketers and business in general within the agtech space? Can adoption rates for agtech be modelled and quantified?

Australian agriculture: 3 key barriers to agtech adoption

Australian agriculture: 3 key barriers to agtech adoption

With so much data-driven technology positioned as a solution to many technical, time and labour-based issues that reduce food production efficiency, is money the main limitation when it comes to agtech investment, or are there more complex psychological or even cultural barriers at play?