Case Studies

With Australia’s largest independent farmer database

Accelerating Precision to Decision Agriculture

Rural R&D For Profit ‘Precision to Decision’ (P2D) Project.

In 2017, KG2 was engaged to conduct data collection for the Australian Government Department of Agriculture and Water Resources for their Rural R&D for profit program.

KG2 surveyed 1000 producers across 17 industries to benchmark farmer’s needs, perceived risks, benefits and expectations in relation to digital agriculture and big data.

The study remains an important resource that benchmarked the status of telecommunications infrastructure, farm data collection and sharing in the Australian Agricultural Industry.

Farm Biosecurity Producer Survey

Animal Health Australia (AHA) and Plant Health Australia (PHA)

In 2017, KG2 surveyed 1,203 producers as part of a tracking study to monitor trends in attitudes towards farm biosecurity, alongside farmer awareness of key messages related to the Farm Biosecurity Program.

This was a continuation of similar surveys conducted in 2010 and 2013, to help improve and guide the strategic direction of the program.

Impact of Weeds on Australian Grain Production

Grains Research & Development Corporation (GRDC)

In 2014, KG2 interviewed 600 grain growers on behalf of the GRDC to examine the cost of weeds to Australian producers, alongside the adoption of weed management and tillage practices.

The 2016 report remains one of the most comprehensive, national analysis of the distribution and economic impact of weeds on Australian grain producers.

Member Services Survey

Meat and Livestock Australia (MLA)

In 2015, KG2 carried out the annual MLA member survey with over 500 Australian livestock producers.

This survey allowed MLA to gauge farmer awareness and satisfaction with MLA services.

The longitudinal survey plays an important role for benchmarking and tracking industry body KPIs.

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