with the largest information warehouse on Australian Farmers
Targeted communications by farm type and size, taking into account seasonal conditions, including above the line and below the line strategies.
Building seasonal input sales pipeline, providing visibility to manage existing customer markets and increase new customer engagement.
We offer a range of risk management products for the agribusiness sector, helping you sustain growth and compete internationally.
Current case studies:
- Crop insurance
- Grain storage
- Livestock finishing finance
- Corporate farming and large family owned farms
- Tracking rural confidence
- Programmatic platform
- Farmer education campaigns
- Digital to CATI
- Targeting farmers by region taking into account seasonal conditions.
- Comprehensive reports captured in our digital and CATI system, enhancing client CRM system
KG2 has successfully managed lead generation for the following categories:
Agri financing packages
Grain storage requirements
Animal health products
Crop protection products
Insurance – including crop, general insurance etc.
Soil moisture profiling
Targeted geo mapping and benchmarking
Gain an easily consumable, near-real-time perspective on enterprise-wide risk exposure
- Drive insights from KG2 customer data for superior customer care, product design and precision pricing
- Optimize business development strategies and marketing campaigns to align with customer risk profiles
KG2 can assist agribusiness’ with their proposed seasonal product usage indications, including:
- Which distributor or reseller group these purchases will be made at
- Critical months of delivery and anticipated product usage
- Likely usage in kilos, tonnes, litres
- Areas treated in hectares