Direct Marketing

with the largest information warehouse on Australian Farmers

Direct marketing

Targeted communications by farm type and size, taking into account seasonal conditions, including above the line and below the line strategies.

Building seasonal input sales pipeline, providing visibility to manage existing customer markets and increase new customer engagement.

Risk management

We offer a range of risk management products for the agribusiness sector, helping you sustain growth and compete internationally.

Current case studies:

  • Crop insurance
  • Grain storage
  • Livestock finishing finance 
  • Biosecurity 
  • Corporate farming and large family owned farms
  • Tracking rural confidence

Digital Marketing

Services include:

  • Programmatic platform
  • RFQ
  • Farmer education campaigns
  • Digital to CATI
  • Targeting farmers by region taking into account seasonal conditions.
  • Comprehensive reports captured in our digital and CATI system, enhancing client CRM system

Lead generation

KG2 has successfully managed lead generation for the following categories:

Fertiliser

Farm machinery

Agri financing packages

Refinancing

Grain storage requirements

Animal health products

Crop protection products

Insurance – including crop, general insurance etc.

Farm fencing

Soil moisture profiling

Targeted geo mapping and benchmarking

Gain an easily consumable, near-real-time perspective on enterprise-wide risk exposure

  • Drive insights from KG2 customer data for superior customer care, product design and precision pricing
  • Optimize business development strategies and marketing campaigns to align with customer risk profiles

Purchase intentions

KG2 can assist agribusiness’ with their proposed seasonal product usage indications, including:

  • Which distributor or reseller group these purchases will be made at
  • Critical months of delivery and anticipated product usage
  • Likely usage in kilos, tonnes, litres
  • Areas treated in hectares