Direct Marketing

with the largest information warehouse on Australian Farmers

Direct marketing

Targeted communications by farm type and size, taking into account seasonal conditions, including above the line and below the line strategies.

Building seasonal input sales pipeline, providing visibility to manage existing customer markets and increase new customer engagement.

Direct Marketing Farmers
Farmer Risk Management

Risk management

We offer a range of risk management products for the agribusiness sector, helping you sustain growth and compete internationally.

Current case studies:

  • Crop insurance
  • Grain storage
  • Livestock finishing finance
  • Biosecurity
  • Corporate farming and large family owned farms
  • Tracking rural confidence

Digital Marketing

Services include:

  • Programmatic platform
  • RFQ
  • Farmer education campaigns
  • Digital to CATI
  • Targeting farmers by region taking into account seasonal conditions.
  • Comprehensive reports captured in our digital and CATI system, enhancing client CRM system
Digital Marketing Agribusiness
Lead Generation in Agribusiness

Lead generation

KG2 has successfully managed lead generation for the following categories:

Fertiliser

Farm machinery

Agri financing packages

Succession planning

Grain storage requirements

Animal health products

Crop protection products

Insurance – including cost recovery and income protection

Farm fencing

Soil moisture profiling

Targeted geo mapping and benchmarking

Gain an easily consumable, near-real-time perspective on enterprise-wide risk exposure

  • Drive insights from KG2 customer data for superior customer care, product design and precision pricing
  • Optimize business development strategies and marketing campaigns to align with customer risk profiles
Geo Mapping in Agriculture
Purchase intentions in Agribusiness

Purchase intentions

KG2 can assist farmers and agribusiness’ with their proposed seasonal product usage indicatiors, including:

  • Which distributor or reseller group these purchases will be made at
  • Critical months of delivery
  • Anticipated product usage
  • Likely usage in kilos, tonnes or litres
  • Areas treated in hectares