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Big Data and Agribusiness Database Marketing: Putting Farmers in the Driver’s Seat

Agriculture is not only one of the biggest sectors across the globe that human beings depend on for  food and nutritional needs but it is also a key contributor to the global economy. With the world population growing at a rapid pace, there’s nothing more important than food supply. Unfortunately, according to research, one third of food produced in the world for human consumption is lost or wasted every year. Inefficiencies in crop production and harvesting, improper water usage, weather uncertainty, lack of information about effective farming practices, pests, consumer demand and other factors can contribute to the loss. The good news is that constantly emerging agriculture technology provides solutions to most of the problems. That said, Big Data is gaining ground in the agriculture industry for providing an unparalleled predictive framework across varied aspects of farming.

Big Data and Agribusiness Database Marketing: Putting Farmers in the Driver’s Seat

In the agriculture sector, Big Data is a term used to define extremely large volumes of data that can be collected, stored and analysed to reveal effective farming practices, crop production and marketing trends, farmers individual farm information, customer behaviours and much more to make farming profitable and sustainable.

Big Data has revolutionised the way farmers and agribusiness marketers operate and manage food production and revenue. Farmer database marketing has entered agriculture bringing big opportunities to those involved in agribusiness. Advanced technological devices  such as sensors incorporated into crops and pasture to produce large amounts of information on crops, wind, water availability, soil conditions, pest infestations and fertiliser requirements. These large data sets assist farmers with making informed decisions and optimise their marketing strategies for maximum production and minimal operational costs and environmental impact.

Some other significant benefits of Big Data include:

Enhanced profitability

Big Data provides agribusinesses with information they need to understand their customers and improve their farmer  marketing efforts. With big data analytics, farmers can also make better decisions and hence minimise risks and improve profit.

Increased sales

Big data provides information that allows agribusinesses to identify and exploit new market trends while providing countless opportunities to attract new customers and drive revenue.

Better marketing communications

Availability of accurate customer data for agribusinesses helps to increase the quality of customised communications with both existing and potential customers, which in turn massively improves the chances of building lasting customer relationships.

Improved product development

With the successful implementation of Big Data technology, an agribusiness will be able to gather and analyse up-to-date information about the farming sector in general, the products produced and compare this to how their customers are performing. This will provide the ability to spot difficulties in farming operations and take required actions. Improvements can be made in agriculture and marketing practices on the bases of data analytics in order meet customer needs. This information can then be used in new products or services aligned with customer requirements and demands.

Optimised Farming

Big Data technologies have completely taken over traditional crop production methods. Leveraging Big Data technologies and machine learning algorithms, farmers are able to predict varied aspects of farming in advance such as ground water availability, forecast   weather conditions, soil analytics, rainfall patterns, labour and machinery costs, freight and distribution data. This results in strategic and rewarding decision making and optimised farming operations.


Easier Mixed Farming

Mixed farming system involves managing multiple agricultural practices together such as crop production and livestock management. The success of mixed farming depends on varied internal and external factors including soil conditions, weather patterns and market prices. Big Data technology provides farmers involved in mixed farming with valuable information and insights around these factors, helping farmers to be more strategic about decisions they make and actions to take in order to ensure smooth operation.

Make the Best Agribusiness Decisions with the KG2 Platform

Decision making is an integral part of agriculture business management and the most profitable business decisions come from strategic data analysis. KG2 offers comprehensive historical and forecasted agriculture data along with expert analysis solutions to help famers and agribusinesses alike overcome critical challenges and implications in business. Accurate farm data serves are a valuable asset for agricultural marketers. Having the right data about farms, crops, farming practices, market challenges, farm machinery, transport, geographical and climate conditions is paramount to effective and sustainable farm production. At KG2, we specialise in providing precise agricultural data for farmers and agribusiness to make rewarding business decisions and improve their bottom line through effective farmer database marketing. Our broad portfolio of agricultural data services  includes data mining, de-duping, farm database cleaning, data hygiene checks, dataset  merging and integration into one database plus  secure data hosting and management. The all-inclusive KG2 platform can help in the following ways:

  • Driving insights from customer data to improve customer care service, product design and pricing.
  • Build and optimise agriculture marketing campaigns and business development strategies.
  • Identify potential risks and implications and create a well-thought out strategy to deal with the identified risks.
  • Understand in more depth  current customers, prospects and key target areas for existing and new products and services.
  • Keep up to date with the latest trends in the agriculture industry to support procurement, marketing and decision making.

With the assistance of the KG2 team of  experts, it is easier to identify not only challenges but also opportunities to make agribusiness more productive and profitable. Connect with our team to know find out how our farmer database marketing services can help your organisation create a competitive edge.