The ability to collect, control and harness data in any given industry is critical towards the creation of goods and services that generate distinct market advantages.  Farm data is the staple of our business at KG2 as it provides necessary insights into the Agricultural industry that can be used to benefit both farm gate and agribusiness. Digital agriculture has become the focus tool used to collect, store and share this data along the Agricultural supply chain and a focus of our market research in recent years. With enhanced technological products and knowledge of how these products work comes greater productivity and exponential income growth for farmers. It is our job to make sure these farmers-particularly smallholder farmers- can actually benefit from this new age of data and transparency, because at the moment many are not. Using our farmer database at KG2 we speak to thousands of farmers each week, many of whom are reluctant to share their data due to privacy and security concerns. This is an absolutely fair justification on their part given the current lack of transparency on legislation issues such as data ownership, data rights, data privacy and data security – however it also makes it much … Continue reading Harnessing Data in Agribusiness Through Legislation