Science and technology have gained great traction in the Agricultural industry over the last few decades, however, the true extent of digitalisation and smart farming is yet to be fully realised and commercialised. Whilst it’s no secret that Agriculture is one of the last global industries to ‘go digital’, the global market for AgTech is set to reach $22 billion by 2025. The main reason it has taken so long for the industry to move forward in adopting new technologies is the lack of qualitative and quantitative data surrounding the use of blockchain in Agriculture, which makes it hard to pinpoint where the most value exists and how farmers can extract it for return on investment. KG2 has used its extensive farmer database to conduct thousands of CATI surveys with farmers which aim to bridge the knowledge gap between farmers, consumers and AgTech companies. Agricultural market research provides clarity on a handful of key areas regarding the evolution of the modern supply chain to ensure profitability for farmers and meet the growing accessibility and traceability needs of consumers. Our farmer database consists of all farming types across Australia so we know exactly what each industry specifically needs in order to … Continue reading Implementing Blockchain in Agriculture for Increased ROI