KG2 AgScan®

with Australia’s largest independent farmer database

KG2 AgScan®


AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets.

AgScan® also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights into various industry trends.

Agricultural Chemicals & Inputs

Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for:

  • Fertiliser
  • Herbicides
  • Pesticides
  • Insecticides
  • Fungicides
Agricultural Machinery

Market sizing and tracking for a range of products within the agricultural machinery market, including purchase influences, brand value perception and product feature preferences:

  • Tractors
  • Combine harvesters
  • Self-propelled agricultural machinery
Banking & Insurance

Tracking of farmer confidence, share of wallet, brand resonance and value perception.

Water & Irrigation

Track and monitor water use and irrigation technology trends in Australian Agriculture

  • Technology and monitoring system use
  • Regional water use trends
  • Water use planning processes
  • Water storage
  • Brand and manufacturer preference


Rural Media

Gain insight into rural connectivity and media usage

  • Media preferences
  • Social media use
  • Device use
  • Internet connectivity


Carbon Farming & Regenerative Agriculture

Gain insight into Australian farmer perception and use of regenerative agricultural techniques and carbon farming:

  • Sustainable agricultural practices
  • Carbon credits and sequestration
  • Barriers to adoption
  • Current uptake and willingness to invest
Agtech & Digital Farming

Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia:

  • Barriers to adoption
  • Connectivity
  • Unmet needs
  • Awareness and experience
Animal Health & Genetics

Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture:

  • Market dynamics
  • Purchase influences
  • Brand preferences
  • Customer experience
  • Disease prevention
  • Information sources
  • Farmer and veterinarian perspectives
Grain Storage & Marketing

Longitudinal tracking of Australian farmers grain storage practices, bench marking national capacity and stockpiles.

  • Type of storage
  • Intentions to store
  • Barriers and trade-offs
  • Storage purchase influences
  • Grain marketing preferences
  • Risk management strategies
  • Silo quality control
Agricultural Policy & Rural Development

Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry

  • Gauge awareness and message resonance
  • Monitor attitude changes
  • Guide strategic decisions and development
  • Opinion polls