KG2 AgScan®
with Australia’s largest independent farmer database
AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets.
AgScan® also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights into various industry trends.
Agricultural Chemicals & Inputs
Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals
Fertilisers
Insecticides
Herbicides
Fungicides
Agricultural Machinery
Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals
Tractors
Combine harvesters
Self-propelled agricultural machinery
Agtech & Digital Farming
Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia:
- Barriers to adoption
- Connectivity
- Unmet needs
- Awareness and experience
Rural Media
Gain insight into rural connectivity and media usage
Media preferences
Social media use
Device use
Internet connectivity
Banking & Insurance
Tracking of farmer confidence, share of wallet, brand resonance and value perception.
Animal Health & Genetics
Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture
Market dynamics
Purchase influences
Brand preferences
Farmer perspectives
Customer experience
Disease prevention
Information sources
Water & Irrigation
Track and monitor water use and irrigation technology trends in Australian Agriculture
Technology and monitoring system use
Regional water use trends
Water use planning processes
Water storage
Brand and manufacturer preference
Carbon Farming & Regenerative Agriculture
- Sustainable agricultural practices
- Carbon credits and sequestration
- Barriers to adoption
- Current uptake and willingness to invest
Gauge message resonance
Guide strategic decisions
Monitor attitude changes
Effective
opinion polls
Agricultural Policy & Rural Development
Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry
Gauge message resonance
Monitor attitude changes
Effective
opinion polls
Guide strategic decisions
Grain Storage & Marketing
Longitudinal tracking of Australian farmers grain storage practices, bench marking national capacity and stockpiles.
- Type of storage
- Intentions to store
- Barriers and trade-offs
- Storage purchase influences
- Grain marketing preferences
- Risk management strategies
- Silo quality control
- Developing and tracking national seed bank