KG2 AgScan®

with Australia’s largest independent farmer database

AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets.

AgScan® also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights into various industry trends.

Agricultural Chemicals & Inputs

Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals

Fertilisers

Insecticides

Herbicides

Fungicides

Agricultural Machinery

Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals

Tractors

Combine harvesters

Self-propelled agricultural machinery

Agtech & Digital Farming

Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia:

  • Barriers to adoption
  • Connectivity
  • Unmet needs
  • Awareness and experience

Rural Media

Gain insight into rural connectivity and media usage

Media preferences

Social media use

Device use

Internet connectivity

Banking & Insurance

Tracking of farmer confidence, share of wallet, brand resonance and value perception.

Animal Health & Genetics

Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture

Market dynamics

Purchase influences

Brand preferences

Farmer perspectives

Customer experience

Disease prevention

Information sources

Water & Irrigation

Track and monitor water use and irrigation technology trends in Australian Agriculture

Technology and monitoring system use

Regional water use trends

Water use planning processes

Water storage

Brand and manufacturer preference

Carbon Farming & Regenerative Agriculture

Gain insight into Australian farmer perception and use of regenerative agricultural techniques and carbon farming:

  • Sustainable agricultural practices
  • Carbon credits and sequestration
  • Barriers to adoption
  • Current uptake and willingness to invest

Gauge message resonance

Guide strategic decisions

Monitor attitude changes

Effective
opinion polls

Agricultural Policy & Rural Development

Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry

Gauge message resonance

Monitor attitude changes

Effective
opinion polls

Guide strategic decisions

Grain Storage & Marketing

Longitudinal tracking of Australian farmers grain storage practices, bench marking national capacity and stockpiles.

  • Type of storage
  • Intentions to store
  • Barriers and trade-offs
  • Storage purchase influences
  • Grain marketing preferences
  • Risk management strategies
  • Silo quality control
  • Developing and tracking national seed bank