KG2 AgScan®
KG2 AgScan®
AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets.
AgScan® also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights into various industry trends.
Agricultural Chemicals & Inputs
Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for:
- Fertiliser
- Herbicides
- Pesticides
- Insecticides
- Fungicides
Agricultural Machinery
Market sizing and tracking for a range of products within the agricultural machinery market, including purchase influences, brand value perception and product feature preferences:
- Tractors
- Combine harvesters
- Self-propelled agricultural machinery
Banking & Insurance
Tracking of farmer confidence, share of wallet, brand resonance and value perception.
Water & Irrigation
Track and monitor water use and irrigation technology trends in Australian Agriculture
- Technology and monitoring system use
- Regional water use trends
- Water use planning processes
- Water storage
- Brand and manufacturer preference
Rural Media
Gain insight into rural connectivity and media usage
- Media preferences
- Social media use
- Device use
- Internet connectivity
Carbon Farming & Regenerative Agriculture
Gain insight into Australian farmer perception and use of regenerative agricultural techniques and carbon farming:
- Sustainable agricultural practices
- Carbon credits and sequestration
- Barriers to adoption
- Current uptake and willingness to invest
Agtech & Digital Farming
Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia:
- Barriers to adoption
- Connectivity
- Unmet needs
- Awareness and experience
Animal Health & Genetics
Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture:
- Market dynamics
- Purchase influences
- Brand preferences
- Customer experience
- Disease prevention
- Information sources
- Farmer and veterinarian perspectives
Grain Storage & Marketing
Longitudinal tracking of Australian farmers grain storage practices, bench marking national capacity and stockpiles.
- Type of storage
- Intentions to store
- Barriers and trade-offs
- Storage purchase influences
- Grain marketing preferences
- Risk management strategies
- Silo quality control
Agricultural Policy & Rural Development
Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry
- Gauge awareness and message resonance
- Monitor attitude changes
- Guide strategic decisions and development
- Opinion polls