KG2 AgScan®
with Australia’s largest independent farmer database
AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets. AgScan® also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights into various industry trends.
Agricultural Chemicals & Inputs
Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals.
Fertilisers
Herbicides
Insecticides
Fungicides
Agtech & Digital Farming
Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia:
- Barriers to adoption
- Connectivity
- Unmet needs
- Awareness and experience
Carbon Farming & Regenerative Agriculture
Gain insight into Australian farmer perception and use of regenerative agricultural techniques and carbon farming:
- Sustainable agricultural practices
- Carbon credits and sequestration
- Barriers to adoption
- Current uptake and willingness to invest
- Building Australia’s first Natural Capital Farmer Database
- Building Australia’s first Native Seedbank Databse
- 3D Digital Soil Maps
Agricultural Machinery
Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals
Tractors & combine harvesters
Self-propelled agricultural machinery
Agtech & Digital Farming
Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia
Barriers to adoption & unmet needs
Connectivity
Awareness & experience
Banking & Insurance
Tracking of farmer confidence, share of wallet, brand resonance and value perception.
Animal Health & Genetics
Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture
- Market dynamics
- Purchase influences
- Brand preferences
- Farmer perspectives
- Customer experience
- Disease prevention
- Information sources
Grain Storage & Marketing
Longitudinal tracking of Australian farmers grain storage practices, bench marking national capacity and stockpiles.
- Type of storage
- Intentions to store
- Barriers and trade-offs
- Storage purchase influences
- Grain marketing preferences
- Risk management strategies
- Silo quality control
- Developing and tracking national seed bank
Water & Irrigation
Track and monitor water use and irrigation technology trends in Australian Agriculture
Technology and monitoring system use
Regional water use trends
Water use planning processes
Water storage
Brand and manufacturer preference
Rural Media
Gain insight into rural connectivity and media usage
Media preferences
Social media use
Device use
Internet connectivity
Agricultural Policy & Rural Development
Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry
Gauge message resonance
Monitor attitude changes
Guide strategic decisions
Effective opinion polls
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Australia’s largest independent farmer database