Market Research
With Australia’s largest independent farmer database
Tailored solutions for your campaign
Our primary research methodology is Computer Assisted Telephone Interviews (CATI), which allows us to reach Australian producers in remote locations to ensure robust sample sizes and completion rates.
How we can help
Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.
Tracking
Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through
Segmentation
Segment customers and non-customers for targeted insights.
Government & Industry Body
Utilise the full breadth of KG2’s database to connect with farmers
Brand
Cross sectional and tracking studies specific to new product development, measuring campaign effectiveness and message cut through
Opportunity Identification
Identify potential growth sources and opportunities throughout the Australian agricultural industry
Innovation
Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development
Qualitative
Gaining the perspective of producers through a qualitative research approach can be crucial for projects requiring deep insight for complex industry and business problems.
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In-depth Interviews
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Tailored surveys with open ended questions
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Enhance and contextualise numerical insights
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Customer journey insights
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Concept development and testing
Quantitative
We can collect robust numerical data for cross sectional and longitudinal studies, supported by an analytics platform for ease of visualisation and comparison.
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Primary Market Research
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Large Sampling Capabilities
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Robust Sampling Methodology
Segmentation Analytics
Market and customer segmentation is an important part of many research projects, allowing for targeted and informed decision making. We offer proprietary segmentation analytics services as well as client specific solutions for specific industry and campaign needs.
Psychographic
Farm Industry Specific Analysis
Attitudinal
Market and Customer Segmentation
Demographic
Benchmark and Track Over Time
Tracking
Benchmark and monitor insights over time to reveal unique data trends and patterns. See our portfolio of syndicated longitudinal studies known as AgScan® for examples of industry specific solutions.
Track member and customer attitudes
Product or service satisfaction over time
Industry trends across regions and enterprise types
Get in touch
Australia’s largest independent farmer database