Market Research

with the largest information warehouse on Australian Farmers

We can provide you with independent research services across a broad spectrum of agricultural industries and niches.

Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.

U

Opportunity Identification

Identify potential growth sources and opportunities throughout the Australian agricultural industry.

Innovation

Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development.

Brand

Structure your brand planning process and positioning using current and potential customers insights.

Segmentation

Segment customers and non-customers for targeted insights.

Tracking

Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through.

Government & Industry Body

Utilise the full breadth of the KG2 database to connect with farmers.

Our Approach

We can provide you with both qualitative and quantitative research services

Our primary research methodology is Computer Assisted Telephone Interviews (CATI).

This allows us to reach Australian producers in remote locations and has proven to be a robust and effective methodology for over 25 years.

Contact us today for more information on industry specific research options.

“Your brand is what people say about you when you’re not in the room.”

Jeff Bezos, Founder & CEO, Amazon