Market Research

With Australia’s largest independent farmer database

Farm location intelligence for decision makers.

Our primary research methodology is Computer Assisted Telephone Interviews (CATI), which allows us to reach a representative sample of Australian producers.

Quantitative

We can collect robust numerical data for cross sectional and longitudinal studies, supported by an analytics platform for ease of visualisation and comparison.

 

  • Primary market research
  • Large sampling capabilities
  • Robust sampling methodology
Primary Market Research

Qualitative

Gaining the perspective of producers through a qualitative research approach can be crucial for projects requiring deep insight for complex industry and business problems.

 

  • In-depth interviews
  • Tailored surveys with open ended questions
  • Enhance and contextualise numerical insights
  • Customer journey insights
  • Concept development and testing
Qualitative Market Research

How we can help

Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.

Tracking Marketing Metrics

TRACKING

Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through

Brand Research

BRAND

Cross sectional and tracking studies specific to new product development, measuring campaign effectiveness and message cut through

Customer Segmentation

SEGMENTATION

Segment customers and non-customers for targeted insights

Opportunity Identification

OPPORTUNITY IDENTIFICATION

Identify potential growth sources and opportunities throughout the Australian agricultural industry

Government & Industry Body

GOVERNMENT & INDUSTRY BODY

Utilise the full breadth of KG2’s database to connect with farmers

Marketing Innovation

INNOVATION

Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development

Segmentation analytics

Market and customer segmentation is an important part of many research projects, allowing for targeted and informed decision making. We offer proprietary segmentation analytics services as well as client specific solutions for specific industry and campaign needs.

 

Psychographic

Market and customer segmentation

Farm industry specific analysis

Demographic

Attitudinal

Benchmark and track over time

Tracking

Benchmark and monitor insights over time to reveal unique data trends and patterns. See our portfolio of syndicated longitudinal studies known as AgScan® for examples of industry specific solutions.

Track member and customer attitudes

Product or service satisfaction over time

Industry trends across regions and enterprise types

Get in touch

Australia’s largest independent farmer database

CONTACT US

Or call us from +61 2 9191 9840 Monday to Friday

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