Market Research

With Australia’s largest independent farmer database

Farm location intelligence for decision makers.

Our primary research methodology is Computer Assisted Telephone Interviews (CATI), which allows us to reach a representative sample of Australian producers.

How we can help

Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.

Tracking Marketing Metrics


Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through

Customer Segmentation


Segment customers and non-customers for targeted insights

Government & Industry Body


Utilise the full breadth of KG2’s database to connect with farmers

Brand Research


Cross sectional and tracking studies specific to new product development, measuring campaign effectiveness and message cut through

Opportunity Identification


Identify potential growth sources and opportunities throughout the Australian agricultural industry

Marketing Innovation


Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development


Gaining the perspective of producers through a qualitative research approach can be crucial for projects requiring deep insight for complex industry and business problems.


  • In-depth interviews
  • Tailored surveys with open ended questions
  • Enhance and contextualise numerical insights
  • Customer journey insights
  • Concept development and testing
Qualitative Market Research


We can collect robust numerical data for cross sectional and longitudinal studies, supported by an analytics platform for ease of visualisation and comparison. Primary Market Research Large Sampling Capabilities Robust Sampling Methodology


  • Primary market research
  • Large sampling capabilities
  • Robust sampling methodology
Primary Market Research

Segmentation analytics

Market and customer segmentation is an important part of many research projects, allowing for targeted and informed decision making. We offer proprietary segmentation analytics services as well as client specific solutions for specific industry and campaign needs.



Market and customer segmentation

Farm industry specific analysis



Benchmark and track over time


Benchmark and monitor insights over time to reveal unique data trends and patterns. See our portfolio of syndicated longitudinal studies known as AgScan® for examples of industry specific solutions.

Track member and customer attitudes

Product or service satisfaction over time

Industry trends across regions and enterprise types

Get in touch

Australia’s largest independent farmer database

Or call us from +61 2 9191 9840 Monday to Friday