Market Research

with Australia’s largest independent farmer database

How we can help

Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.


Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through.


Segment customers and non-customers for targeted insights.


Cross sectional and trackinging studies specific to new product development, measuring campaign effectiveness and message cut through.


Opportunity Identification

Identify potential growth sources and opportunities throughout the Australian agricultural industry.

Government & Industry Body

Utilise the full breadth of the KG2 database to connect with farmers.


Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development.

Tailored solutions for your campaign

Our primary research methodology is Computer Assisted Telephone Interviews (CATI), which allows us to reach Australian producers in remote locations to ensure robust sample sizes and completion rates.


Need to survey farmers?

We can collect robust numerical data for cross sectional and longitudinal studies, supported by an analytics platform for ease of visualisation and comparison.


  • Primary market research
  • Large sampling capability
  • Robust sampling methodology

Gaining the perspective of producers through a qualitative research approach can be crucial for projects requiring deep insight for complex industry and business problems.


  • In-depth interviews
  • Tailored surveys with open ended questions
  • Enhance and contextualise numerical insights
  • Customer journey insights
  • Concept development and testing

Benchmark and monitor insights over time to reveal unique data trends and patterns

  • Track member and customer attitudes
  • Product or service satisfaction over time
  • Industry trends across regions and enterprise types

See our portfolio of syndicated longitudinal studies known as AgScan® for examples of industry specific solutions.


Segmentation Analytics

Market and customer segmentation is an important part of many research projects, allowing for targeted and informed decision making.

We offer proprietary segmentation analytics services as well as client specific solutions for specific industry and campaign needs.


  • Psychographic
  • Attitudinal
  • Demographic
  • Farm industry specific analysis
  • Market and customer segmentation
  • Benchmark and track over time

“Your brand is what people say about you when you’re not in the room.”

Jeff Bezos, Founder & CEO, Amazon