Market Research

with Australia’s largest independent farmer database

How can we help

Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.

Tracking

Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through.

Segmentation

Segment customers and non-customers for targeted insights.

Brand

Cross sectional and trackinging studies specific to new product development, measuring campaign effectiveness and message cut through.

Opportunity Identification

Identify potential growth sources and opportunities throughout the Australian agricultural industry.

Government & Industry Body

Utilise the full breadth of the KG2 database to connect with farmers.

Innovation

Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development.

Tailored solutions for your campaign

Our primary research methodology is Computer Assisted Telephone Interviews (CATI), which allows us to reach Australian producers in remote locations to ensure robust sample sizes and completion rates.

Quantitative

NEED TO SURVEY FARMERS?

We can collect robust numerical data for cross sectional and longitudinal studies, supported by an analytics platform for ease of visualisation and comparison.

Primary market research
Large sampling capability
Robust sampling methodology

Qualitative

TAILORED PERSPECTIVE

Gaining the perspective of producers through a qualitative research approach can be crucial for projects requiring deep insight for complex industry and business problems.

In-depth interviews
Tailored surveys with open ended questions
Enhance and contextualise numerical insights
Customer journey insights
Concept development and testing

Tracking

INSIGHT INTO TRENDS AND BEHAVIOURS

Benchmark and monitor insights over time to reveal unique data trends and patterns. See our portfolio of syndicated longitudinal studies known as AgScan® for examples of industry specific solutions.

Track member and customer attitudes
Product or service satisfaction over time
Industry trends across regions and enterprise types

Segmentation Analytics

FOR INFORMED DECISION MAKING

Market and customer segmentation is an important part of many research projects, allowing for targeted and informed decision making.

We offer proprietary segmentation analytics services as well as client specific solutions for specific industry and campaign needs.

Psychographic
Attitudinal
Demographic
Farm industry specific analysis
Market and customer segmentation
Benchmark and track over time