Markets We Serve

With the largest information warehouse on Australian farmers

Grain and Cotton Production

KG2 works with the leading organisations involved in crop production in Australia.

These include:

  • Farmer Crop Protection
  • Seed suppliers
  • Grain handling and storage
  • Grower organisations
  • Government agencies and bodies

Here are some of the questions we can help you answer:

  • What does my current share look like for each market that I target?
  • Are certain markets or market segments shifting land more to one crop or to new and different crops to manage resistance issues?
  • How can I provide quantifiable data for sales discussions?

By using the fact-based market analysis and research tools from KG2, clients are able to identify users and stakeholders, detail use cases and business challenges, and capitalise on internal intelligence to optimise returns on product marketing and development.

Extensive and Intensive livestock

KG2 is the only data solutions company that can provide rich detail, and cost effective solutions due to our ability to enhance your data with data already being collected in our highly respected KG2 Proprietary Database.

KG2 has been collecting, compiling and managing data for agricultural marketing professionals for over 20 years.

KG2 data is available for ‘extensive’ animal production such as beef, (both tropical & temperate), and beef sheep (for both wool and lamb).

Additional databases are also available for the ‘intensive’ industries including dairy, beef feedlots, poultry for meat and eggs, pigs and horses.

Agricultural Service Providers, Product and Service Distribution

There are many different service providers in Australia. Increasingly farmers rely more and more on these providers for technical and product support, database marketing tips and options, product development arrangements, points of purchase and sales of farm outputs or for seasonal product needs.

Additionally farmers use a wide range of specialised services that assists them in running their farm.

KG2 has databases of all these service providers.

The list is long and includes:

Rural merchandise stores, stock and station agents, agronomists, contractors, vets, farm consultants, accountants, transport companies, farm machinery outlets, produce stores, feed mills, specialised succession planners etc

KG2 uses these valuable resources to create intelligent solutions for the sales and channel management of product and service providers within the agricultural industry.

Farm Machinery and Equipment

How do you identify the right prospects to purchase or lease new equipment? Do you struggle to identify farming operations by size and crop type? KG2 help farm machinery manufacturers to define tightly targeted prospect lists by mining information from KG2′s fact-based database. In addition, we can model your current customer data to help you find those customers who are most likely to buy new or additional equipment. Results, results, and more results. Reach farmers anywhere implementing client specific marketing campaigns via our in house call centre.

Farm Finances and Insurance

Around thirteen banking institutions service and support Australia’s farming segments.

Are you struggling to find ideal lending candidates? What are the differences between growers who require terms loans vs. equipment loans vs. overdrafts?

KG2 has helped many of the leading agri-banking institutions identify the best farmers for specific service offers. Our grower database combined with customised direct marketing programs, help you make efficient and profitable new customer acquisitions possible.

Similarly, KG2 develops campaigns to target growers who require farmer crop insurance cover at seasonally receptive times. Our direct marketing techniques assist clients to accurately target the right customer.


The Australian sugar industry has of recent times seen some dramatic changes. What impact has the weather pattern had on key sugar producing regions? Are escalating land prices changing production techniques? What are the environmental issues being faced by growers?

KG2 helps you understand the key issues driving sugar producers using our fact-based approach to marketing.

KG2 can provide the market intelligence you need to navigate this world market.

Horticulture and Viticulture

Many and varied is a term often used to describe these markets.

Australian farmers supply the world with quality fruit, vegetables and wines. Are you working to define prospective markets for new program/product introductions? Are you working on campaigns to stratify existing market segments?

KG2 works closely with the top companies to Build, Manage and Analyze databases providing intelligent targeting and data driven solutions.