with Australia’s largest independent farmer database
The 5 Faces™ of Australian Agriculture
KG2 has undertaken the important step of segmenting the Australian agricultural industry into five psychographic segments.
The 5 faces™ of Australian Agriculture remains a relevant picture of the farming community and is used by KG2 to inform sample selections and marketing campaigns for clients.
KG2 can provide segmentation for any agricultural market or for a client’s customer base to provide targeted research, engagement and market intelligence.
Biannual Farm Inputs Tracking Study
AgScan™ is a syndicated biannual tracking study that provides independent research into the chemical crop protection market for Australian agriculture.
AgScan™ is designed to provide insight into the usage, market share and expenditure on chemicals by active ingredient in Australia’s cropping industry. This includes
- Pesticides & insecticides
AgScan™ utilises a qualitative, longitudinal methodology to provide market sizing and intelligence for chemical and fertiliser use.
AgScan™ also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights on Australia’s crop protection market.
Contact us for further information on eligibility requirements for AgScan™ participation.
Coming soon: AgScan™ Dashboard
Access reports and insights from the KG2 AgScan™ longitudinal tracking study.