with Australia’s largest independent farmer database




The 5 Faces™ of Australian Agriculture

KG2 has undertaken the important step of segmenting the Australian agricultural industry into five psychographic segments.

The 5 faces™ of Australian Agriculture remains a relevant picture of the farming community and is used by KG2 to inform sample selections and marketing campaigns for clients. 

KG2 can provide segmentation for any agricultural market or for a client’s customer base to provide targeted research, engagement and market intelligence.

Agriculture Market Research
Agriculture Market Research
Agriculture Market Research
Agriculture Market Research

KG2 AgScan™

Biannual Farm Inputs Tracking Study


AgScan™ is a syndicated biannual tracking study that provides independent research into the chemical crop protection market for Australian agriculture.

AgScan™ is designed to provide insight into the usage, market share and expenditure on chemicals by active ingredient in Australia’s cropping industry. This includes

  • Fertilisers
  • Herbicides
  • Pesticides & insecticides

AgScan™ Approach

AgScan™ utilises a qualitative, longitudinal methodology to provide market sizing and intelligence for chemical and fertiliser use.

AgScan™ also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights on Australia’s crop protection market.

Contact us for further information on eligibility requirements for AgScan™ participation.

Coming soon: AgScan™ Dashboard

Access reports and insights from the KG2 AgScan™ longitudinal tracking study.