The Five Faces of Australian Agriculture®
with Australia’s largest independent farmer database
Psychographic profiles to enhance research insights
KG2’s Five Faces of Australian Agriculture® segments Australian farmers into five ‘faces’ using attitudinal, demographic, life cycle and agribusiness metrics.
Meet the Five Faces of Australian Agriculture®
While new technologies, weather volatility and market dynamics all contribute to the ever-changing landscape of Australian agriculture, The Five Faces® enriches research data, analysis and insights to include the mindset, attitudes and confidence of farmers against this industry backdrop.
Farmers and Natural Capital.
When we talk to farmers, we are mindful of how the land is used and the land’s ability to continue to be productive in the future. Understanding how farmers are production and financially can help us better prepare and support farmers in the future.
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Australia’s largest independent farmer database