The Five Faces of Australian Agriculture®

with Australia’s largest independent farmer database

Psychographic profiles to enhance research insights 

KG2’s Five Faces of Australian Agriculture® segments Australian farmers into five ‘faces’ using attitudinal, demographic, life cycle and agribusiness metrics.

Meet the Five Faces of Australian Agriculture®

While new technologies, weather volatility and market dynamics all contribute to the ever-changing landscape of Australian agriculture, The Five Faces® enriches research data, analysis and insights to include the mindset, attitudes and confidence of farmers against this industry backdrop.



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Get in touch to learn more about The Five Faces® and how we can help you segment agricultural markets