Market

Segmentation

The 5 Faces™ of Australian Agriculture

KG2 has undertaken the important step of segmenting the Australian agricultural industry into five psychographic segments.

The 5 faces™ of Australian Agriculture remains a relevant picture of the farming community and is used by KG2 to inform sample selections and marketing campaigns for clients. 

KG2 can provide segmentation for any agricultural market or for a client’s customer base to provide targeted research, engagement and market intelligence.