Psychographic profiles to enhance research insights
KG2’s Five Faces of Australian Agriculture® segments Australian farmers into five ‘faces’ using attitudinal, demographic, life cycle and agribusiness metrics.
Farmers and Natural Capital.
When we talk to farmers, we are mindful of how the land is used and the land’s ability to continue to be productive in the future. Understanding how farmers are production and financially can help us better prepare and support farmers in the future.