Meet the five faces of Australian agriculture®
While new technologies, weather volatility and market dynamics all contribute to the ever-changing landscape of Australian agriculture, The Five Faces® enriches research data, analysis and insights to include the mindset, attitudes and confidence of farmers against this industry backdrop.
Business minded
“…you’re right, you have to work at it but farming is a real business today!”
Questioning involvement
“Staying in this business is damn tough!”
Confident, established
“This land has served my family and I pretty well”
Preparing to leave
“There has to be more to life than farming?”
Committed – but doing it tough
“It’s a battle but I am going
to win!”
Get in touch
Australia’s largest independent farmer database
Or call us from +61 2 9191 9840 Monday to Friday