The Five Faces of Australian Agriculture®

with Australia’s largest independent farmer database

Psychographic profiles to enhance research insights

KG2’s Five Faces of Australian Agriculture® segments Australian farmers into five ‘faces’ using attitudinal, demographic, life cycle and agribusiness metrics.

Meet the Five Faces of Australian Agriculture®

While new technologies, weather volatility and market dynamics all contribute to the ever-changing landscape of Australian agriculture, The Five Faces® enriches research data, analysis and insights to include the mindset, attitudes and confidence of farmers against this industry backdrop.

Number 1

Business Minded

“…you’re right, you have to work at it but farming is a real business today!”

Number 2

Questioning Involvement

“Staying in this business is damn tough!”

Number 3

Confident, established

“This land has served my family and I pretty well”

Number 4

Preparing to leave

“There has to be more to life than farming?”

Number 5

Committed – but doing it tough

“It’s a battle but I am going to win!”

More on segmentation

“Get in touch to learn more about The Five Faces® and how we can help you segment agricultural markets”

Farmers and Natural Capital.

When we talk to farmers, we are mindful of how the land is used and the land’s ability to continue to be productive in the future. Understanding how farmers are production and financially can help us better prepare and support farmers in the future.

Get in touch

Australia’s largest independent farmer database

Enquire Here

We are always keen to hear about your Ag research needs. Just fill in the form below and we’ll get back to you asap.






     

    Enquire Here

    We are always keen to hear about your Ag research needs. Just fill in the form below and we’ll get back to you asap.