The 5 Faces™ of Australian Agriculture
with Australia’s largest independent farmer database
Market
Segmentation
The 5 Faces™ of Australian Agriculture
KG2 has undertaken the important step of segmenting the Australian agricultural industry into five psychographic segments.
The 5 faces™ of Australian Agriculture remains a relevant picture of the farming community and is used by KG2 to inform sample selections and marketing campaigns for clients.
KG2 can provide segmentation for any agricultural market or for a client’s customer base to provide targeted research, engagement and market intelligence.