The Five Faces of Australian Agriculture®
with Australia’s largest independent farmer database
Psychographic profiles to enhance research insights
KG2’s Five Faces of Australian Agriculture® segments Australian farmers into five ‘faces’ using attitudinal, demographic, life cycle and agribusiness metrics.
Meet the Five Faces of Australian Agriculture®
While new technologies, weather volatility and market dynamics all contribute to the ever-changing landscape of Australian agriculture, The Five Faces® enriches research data, analysis and insights to include the mindset, attitudes and confidence of farmers against this industry backdrop.