Farmer Database & Big data Agribusiness | Agriculture Market Online - KG2

BIG DATA

BRINGING IT BACK TO EARTH

WITH THE LARGEST INFORMATION WAREHOUSE ON AUSTRALIAN FARMERS

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KG2 is Australia’s leading agribusiness advocate, creating higher margins for farmers & value chain efficiencies for industry

Kg2 owns Australia’s most comprehensive farmer database which has been built up over 20 years.

Understanding the mood of the Australian agricultural market and the capacity to engage open dialogue with farmers on mass is our forte.

Kg2 can assist agribusinesses identify and talk to new farm prospects

OUR MISSION

Enabling the farmer and industry to leverage the most comprehensive agribusiness dataset for mutually beneficial outcomes

Rural Area

25 + YEARS

Of knowledge about rural Australia & New Zealand

Australian farms

203,000

90% of Australian farms are covered by our service

Contribution for farms

$ 60 BILLION

Contribution these farms make to the GDP each year

Qualified research

40

Qualified research and data professionals

SERVICES

  • Full Service Agribusiness Market research
  • Full Service Agribusiness Direct Marketing
  • B2B Targeted Lead Generation
  • Targeted Geo Mapping And Benchmarking
  • Data Base Building And Maintenance

KG2′s Offering for Farmers & Industry

The KG2 big data insights platform maintains the purchasing decisions, operating details historical performance and opinions of over 203,000 farms – representing around 95% of Australian farms. Together, these farms contribute over $60 billion to Australia’s GDP.

Our extensive datasets remain dynamic via structured outbound and inbound information gathering campaigns and complemented with both government records and proprietary data sources.

 The ability to analyse future markets and navigate through the shifting landscape requires market intelligence. KG2 has been the go-to resource for agribusiness stakeholders for over 20 years. As the KG2 team is highly experienced in agricultural market research, we understand how to access information that agribusinesses and farmers want to know. As the trusted information source for farmers and agribusiness providers, we are able to sculpt buy or sell strategies across the broad spectrum of farm inputs and outputs, including:

  •   Farm insurance
  •   Banking
  •   Farm machinery
  •   Telecommunications
  •   Farm and passenger vehicles
  •   Grain sales
  •   Livestock sales
  •   Fertilisers
  •   Agricultural chemicals
  •   Animal health products
  •   Solar
  •   Seed (both pasture and cropping)
  •   Animal nutrition products
  •   Wool

Our datasets are updated regularly and are maintained through regular contact by our in-house contact centre. Our farmer database is unparalleled in its size, breadth and accuracy, with up to 400 data points per property.  Not only does this ensure rigorous, fact-based decision making, it means spotting the trends and opportunities before the competition….all leading to more targeted benefits for the farmer and value chain efficiencies for industry.

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