AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets
AgScan® agricultural chemicals & fertilisers
Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals:
- Fertilisers
- Herbicides
- Insecticides
- Fungicides
AgScan® carbon farming & regenerative agriculture
Gain insight into Australian farmer perception and use of regenerative agricultural techniques and carbon farming:
- Sustainable agricultural practices
- Carbon credits and sequestration
- Barriers to adoption
- Current uptake and willingness to invest
- Building Australia’s first natural capital & native seedbank
- Farmer database
- 3D digital soil maps
AgScan® agricultural machinery
Market sizing and tracking of Australian farm machinery:
- Tractors & combine harvesters
- Self-propelled agricultural machinery
AgScan® Technology & digital farming
Gauge the relative use, perception and adoption rate of technology solutions in Australia:
- Barriers to adoption & unmet needs
- Connectivity
- Awareness & experience
AgScan® Banking & insurance
Tracking of farmer banking behaviour, share of wallet, brand resonance and value perception.
AgScan® animal health & genetics
Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture:
- Market dynamics
- Purchase influences
- Brand preferences
- Farmer perspectives
- Customer experience
- Disease prevention
- Information sources
AgScan® grain storage & marketing
Longitudinal tracking of Australian farmers grain storage practices, benchmarking national capacity and stockpiles:
- Type of storage
- Intentions to store
- Barriers and trade-offs
- Storage purchase influences
- Grain marketing preferences
- Risk management strategies
- Soil quality control
- Developing and tracking national seed bank
AgScan® water & irrigation
Track and monitor water use and irrigation technology trends in Australian Agriculture:
- Technology and monitoring system use
- Regional water use trends
- Water use planning processes
- Brand and manufacturer preference
AgScan® Rural media
Gain insight into rural connectivity and media usage:
- Media preferences
- Social media use
- Device use
- Internet connectivity
AgScan® Agricultural policy & rural development
Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry:
- Gauge message resonance
- Monitor attitude changes
- Guide strategic decisions
- Effective opinion polls
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