KG2 AgScan®

With Australia’s largest independent farmer database

AgScan® refers to our portfolio of biannual, syndicated tracking studies, designed to provide you with independent research insights across a range of agricultural industries and markets.

AgScan® also allows for the addition of proprietary questions as a low risk approach for obtaining unique insights into various industry trends.

Agricultural chemicals & inputs

Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals.

Fertilisers

Herbicides

Insecticides

Fungicides

Agtech & digital farming

Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia:

 

  • Barriers to adoption
  • Connectivity
  • Unmet needs
  • Awareness and experience
Weather Certificate in Agriculture
Weather Certificate in Agriculture

Carbon farming & regenerative agriculture

Gain insight into Australian farmer perception and use of regenerative agricultural techniques and carbon farming:

 

  • Sustainable agricultural practices
  • Carbon credits and sequestration
  • Barriers to adoption
  • Current uptake and willingness to invest
  • Building Australia’s first natural capital
  • Farmer database
  • Building Australia’s first native seedbank
  • Database
  • 3D digital soil maps

Agricultural machinery

Market sizing and tracking of input use in Australian agriculture, including farmer product choice, purchase influences and brand preference for various chemicals

Tractors & combine harvesters

Self-propelled agricultural machinery

Agtech & digital farming

Gauge the relative use, perception and adoption rate of Agtech solutions and innovative technology in Australia

Barriers to adoption & unmet needs

Connectivity

Awareness & experience

Banking & insurance

Tracking of farmer confidence, share of wallet, brand resonance and value perception.

Animal health & genetics

Market sizing and tracking of animal health, nutrition, genetics, supplement and feed trends in Australian agriculture

 

  • Market dynamics
  • Purchase influences
  • Brand preferences
  • Farmer perspectives
  • Customer experience
  • Disease prevention
  • Information sources

Grain storage & marketing

Longitudinal tracking of Australian farmers grain storage practices, benchmarking national capacity and stockpiles

 

  • Type of storage
  • Intentions to store
  • Barriers and trade-offs
  • Storage purchase influences
  • Grain marketing preferences
  • Risk management strategies
  • Soil quality control
  • Developing and tracking national seed bank

Water & irrigation

Track and monitor water use and irrigation technology trends in Australian Agriculture

Technology and monitoring system use

Regional water use trends

Water use planning processes

Water storage

Brand and manufacturer preference

Rural media

Gain insight into rural connectivity and media usage

Media preferences

Social media use

Device use

Internet connectivity

Agricultural policy & rural development

Track trends and attitudes towards key policy and development initiatives effecting the Australian agricultural industry

Gauge message resonance

Monitor attitude changes

Guide strategic decisions

Effective opinion polls

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