Agribook
with Australia’s largest independent farmer database
Is Australian Dairy Going Digital?
The Australian dairy industry is currently experiencing a revolutionary shift from the ideas of digitalisation to the actual adoption of these ideas along the supply chain. It is critical that the industry realises this opportunity to its utmost potential and...
The Paradox of Environmental Health in Farming
Environmental sustainability is one of the most pressing worldwide issues in the Agricultural industry alongside population growth and global warming. The paradox of the issue lies in the fact that the adoption of innovative farming practices can cause negative...
Is Cotton Production Viable in Northern Australia?
COVID-19 is continually driving down both price and demand for cotton worldwide. This coupled with the effects of ongoing drought in Australia has caused many cotton farmers to rethink their current business decisions as the northern cotton industry is becoming...
China’s Wine Dumping Allegations
The Chinese government has recently announced that it will be examining claims from its domestic winemakers that Australian exporters have been selling wine for less than it costs to produce in order to steal more market share, and that Australian winemakers are...
2050 Carbon Neutral Initiative
The National Farmers' Federation (NFF) recently adopted a policy of conditional support for an Australian economy-wide net carbon zero target by 2050 (NCZ2050). However, AgForce declined from voting on the initiative until a national baseline of the Agricultural...
Implementing Blockchain in Agriculture for Increased ROI
Science and technology have gained great traction in the Agricultural industry over the last few decades, however, the true extent of digitalisation and smart farming is yet to be fully realised and commercialised. Whilst it’s no secret that Agriculture is one of the...
A Natural Resource That is Now Our Most Sought After Commodity
Each week KG2 talks to thousands of farmers via our market research campaigns. Recently, there has been a trend in farmer’s responses about evolutions in irrigation technology and the current state of the Australian water market. On the surface Australia’s water...
Relationships with Farmers
Farming is all about relationships Producers rely on advice about products, services and operations from people they know and trust such as agronomists, retailers, stock agents, producer groups, and other farmers. There is often at least one person between an...
IoT and Smart Farming is the Technology Revolution for Australian Agriculture
"Smart farming" and Internet of Things (IoT) technology is providing the platform for the "fourth agricultural revolution". In the 2016-17 financial year, Australian agriculture was worth more than $63 billion, representing approximately 3pc of Australia’s GDP, with...
Can Precision Farming Solve Australian Agricultural Problems?
“Precision farming” in Australian agriculture, is the new term for IoT-based approaches that make farming more controlled and accurate, enabling a price maker culture as opposed to a price taker culture. Put simply, farmers who adopt IoT solutions as part of a ‘smart...