Build your marketing and sales pipeline to lend, to acquire, to invest and build customer loyalty.
We provide targeted marketing options to connect businesses with farmers.
→ Direct Farmer Engagement
→ Direct Mail
→ EDM
Lead Generation
We can help you build trust and lasting relationships with qualified leads, having extensive experience in the following categories.
Fertiliser and herbicides
Farm machinery
Agri financing package
Succession planning
Grain storage requirements
Animal health products
Crop protection products
Insurance & farm fencing
Soil moisture profiling
Customer retention & member engagement
Want to improve engagement and retention? We can can help with re-activation, education and awareness, helping you to improve your offering, strengthen relationships and stay in touch with customer needs.
How we can help
- Nurture existing leads and customers
- Awareness and promotion product/service
- Performance benchmarking courtesy calls
- Event/campaign promotion
- Reduce customer attrition identify and mitigate churn
Who we can call
- New customers
- Exisiting customers
- Inactive customers
- Customers nearing end of contractual term
- Lost customers
Enriching your data insights
Our services can help you to build and maintain your customer database.
Data mining
Data segmentation
Data merging & integration
De – duping
Profiling
Secure hosting and management
Farm database cleaning
Modelling
Campaign analysis & reporting
Frequently asked questions
How does KG2 ensure direct marketing reaches the right farmers?
KG2 uses verified farm-level data, including industry, enterprise type, location and property size, to accurately target specific farmer segments and regions.
What direct marketing channels does KG2 offer?
KG2 provides multichannel outreach including email, phone, SMS and digital campaigns, supported by our national call centre and farmer database.
Who uses KG2’s direct marketing services?
Agribusinesses, service providers, government agencies and research organisations use KG2 to reach farmers for promotions, surveys and product awareness campaigns.
Get in touch
Australia’s largest independent farmer database
Or call us from +61 2 9191 9840 Monday to Friday