Farm location intelligence for decision makers.
Our primary research methodology is Computer Assisted Telephone Interviews (CATI), which allows us to reach a representative sample of Australian producers.
Quantitative
We can collect robust numerical data for cross sectional and longitudinal studies, supported by an analytics platform for ease of visualisation and comparison.
- Primary market research
- Large sampling capabilities
- Robust sampling methodology
Qualitative
Gaining the perspective of producers through a qualitative research approach can be crucial for projects requiring deep insight for complex industry and business problems.
- In-depth interviews
- Tailored surveys with open ended questions
- Enhance and contextualise numerical insights
- Customer journey insights
- Concept development and testing
How we can help
Our database allows us to survey Australian farmers across all sectors and regions, ensuring your campaign is both robust and relevant.
Tracking
Benchmark and track your brand value perceptions and campaign success to gauge ROI and message cut through.
Segmentation
Segment customers and non-customers for targeted insights.
Government & industry body
Utilise the full breadth of KG2’s database to connect with farmers.
Brand
Cross sectional and tracking studies specific to new product development, measuring campaign effectiveness and message cut through.
Opportunity identification
Identify potential growth sources and opportunities throughout the Australian agricultural industry.
Innovation
Identify gaps in the market and unmet needs through structured research campaigns, tailored to new product or service development.
Segmentation analytics
Market and customer segmentation is an important part of many research projects, allowing for targeted and informed decision making. We offer proprietary segmentation analytics services as well as client specific solutions for specific industry and campaign needs.
Tracking
Benchmark and monitor insights over time to reveal unique data trends and patterns. See our portfolio of syndicated longitudinal studies known as AgScan® for examples of industry specific solutions.
Frequently asked questions
What is agricultural market research and why is it important?
Agricultural market research involves collecting and analysing data directly from farmers to understand their needs, behaviours, purchasing decisions and industry trends. It helps agribusinesses and government organisations make evidence-based decisions, reduce risk and better plan products, services and extension programs.
What research methods does KG2 use to gather farmer insights?
KG2 uses a combination of CATI (telephone-based surveys), online surveys, segmentation analytics and qualitative interviews. These methods are supported by rigorous sample validation and quality-control processes to ensure the data collected is accurate and representative.
Who uses KG2’s market research services?
KG2 works with agribusinesses, input suppliers, financial institutions, government departments, research bodies and NRM organisations seeking reliable insights from Australian farmers to support strategy, product development, outreach and policy planning.
Get in touch
Australia’s largest independent farmer database
Or call us from +61 2 9191 9840 Monday to Friday