Agribook
with Australia’s largest independent farmer database
BEST PRACTICES FOR SUCCESSFUL AGRIBUSINESS MARKETING
Marketing is an inevitable aspect for any business’s long term success and growth. While agriculture marketing trends are always changing and evolving and the specifics may vary from company to company, one thing that remains important for every agribusiness in...
4 WAYS FARMERS CAN BENEFIT FROM DATA ANALYTICS
Data has been part of virtually every major industry for years and agriculture is no exception. Only in recent years, the term “Big Data” has taken over and is being used commonly to denote the large bits of information collected through advanced tools and digital...
HOW SOCIAL MEDIA AFFECTS AGRIBUSINESS MARKETING AND WHY TO USE IT
Agriculture is one of the world’s most traditional industries while farming is amongst the world’s oldest professions. While farming has been around for so long and typically been isolating, communication within agriculture has never been more accessible and...
3 FARM-DIRECT MARKETING STRATEGIES HELPING FARMERS EARN MORE
Accounting for 55% of Australian land use and producing a wide range of primary products such as milk, wheat, meat, fruits, vegetables and nuts, agriculture has been one of the most significant industries in the country contributing to an important share of the...
Can you predict agtech adoption rates?
Uptake of technology and innovation is influenced by a range of social, cultural and economic factors. Location, size and farm type further intensify the complexity of “predicting” technology uptake in agriculture. So what does this mean for innovators, marketers and business in general within the agtech space? Can adoption rates for agtech be modelled and quantified?
4 limitations of agricultural sensor technology
Sensor technology can provide huge value and efficiency gains in a range of agricultural industries, but they are not without their limitations.
Weed Management Practices in the Australian Cropping Industry
Weeds represent a major cost to farmers. Their significant economic impact has led to changes in numerous management practices, with the adoption rate of new practices varying over time and across regions. In 2014, KG2 conducted research on behalf of the Grains...
Artificial Intelligence in Agriculture
Artificial intelligence (AI) promises to provide agriculture with a range of technology that can perform tasks more efficiently and effectively than humans.
KG2 partners with Valiant Finance to support Australian Farmers
KG2 – Australia’s largest independent farmer database will offer Australian farmers on its database, referrals to business lending specialist Valiant Finance. This will enable farmers to find the right farm loan solution to run and grow their farming enterprises.
Sensors: Five Ways They Can Be Used In Agriculture
From livestock to horticulture, sensor technology holds promising value for a range of operational, traceability and compliance related needs on farm…