Agtech

Farmer Engagement in Agritech

There has been a significant rise in the use of digital agriculture over the past decade. Agritech, a huge step toward productive farming, allows...

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Can you predict agtech adoption rates?

Can you predict agtech adoption rates?

Uptake of technology and innovation is influenced by a range of social, cultural and economic factors. Location, size and farm type further intensify the complexity of “predicting” technology uptake in agriculture. So what does this mean for innovators, marketers and business in general within the agtech space? Can adoption rates for agtech be modelled and quantified?

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