Agribook
with Australia’s largest independent farmer database
4 Easy Steps to Integrate IoT Based Smart Farming
Smart Farming and the internet of things (IoT) will be key to the Australian agricultural industry, increasing food production in order to feed a global population of 9.6 billion by 2050. Smart farming in Australian agriculture will allow farmers to increase...
Is Smart Farming and IoT Helpful to Australian Agriculture?
The driving force behind smart farming in Australian agriculture is the “Internet of Things” which is connecting smart machines and sensors integrated on farms to make farming processes data-driven, data-enabled- allowing decision making power in real time. IoT...
CATI is the best way to have a conversation with farmers, especially during the COVID-19 pandemic
As social distancing and self-isolation rules have curtailed face to face research methodologies such as focus groups, the power of contacting farmers by telephone is in the spotlight as it is effective, reliable and excellent value for money. KG2 has been conducting...
Carbon Farming: A New Market for Australian Farmers
The challenges that climate change and increasing global gas emissions present for farmers in Australia are hard to predict and even harder to get consensus policy decisions on. But with every challenge comes an opportunity, and Australian farmers are well placed to...
Weather Certificates: Climate Risk Mitigations Solutions in Agriculture
Weather for agriculture plays one of the largest roles in maintaining farm productivity and profitability, yet it also stands as the variable that farmers have the least control over. Weather is a major element of risk for any agricultural business. Weather...
How can we Use Data Analytics in Agriculture?
The agricultural industry is poised for a data driven revolution. Technological advancements and the rise of big data have transformed the way we farm and produce food. Agriculture is becoming increasingly reliant on technology and innovation in order to maintain...
What are the Best Applications of IoT in Agriculture?
The rise of the ‘digital agricultural age’ has seen the emergence of a range of new technologies in the context of ‘smart farming’. This relates to the use of ‘IoT agriculture’ (‘Internet of Things agriculture’) to optimise farm management and performance via data...
How Can Market Research Help Your Business?
As the Australian agriculture industry is seeing significant change, the role of market research is increasingly important to understand the needs and wants of Australia’s agricultural community. Market research conducted by an independent company can provide data,...
Why Market Research?
With the Australian Agriculture industry about to enter a period of significant change and growth, the role of market research is set to become increasingly more important to understanding the needs and wants of Australia’s farm decision makers. Australia as an...