Australian farmers and researchers are slowly adopting AI for farming practices. Researchers and farmers in Australia have been testing various methods of using AI in agriculture to monitor pasture growth and identify crop diseases. They are also testing AI-based...
For Australian agribusinesses, choosing the right region requires more than broad market estimates. Geospatial data for agribusiness brings farm activity, location, land use, climate, and market information together to show where opportunities are concentrated. At KG2...
For Australian grain farmers, liquid fertilisers are worth considering as part of a broader nutrient management strategy, especially when application timing, placement, handling and logistics affect fertiliser efficiency. The right choice depends on crop nutrient...
If you grow wheat, barley, oats, canola or pulses, an end-point royalty (EPR) may apply when you market grain from a licensed variety. EPRs are usually charged on production, often on a per-tonne basis, and collected when grain is marketed or through a grower...
Australian summer cropping is entering 2026–27 with tighter water availability, low soil moisture across key northern regions, and a weaker production outlook for both cotton and sorghum. For KG2 Australia, this analysis looks at what current ABARES data shows for...
Producers rely on advice about products, services and operations from people they know and trust such as agronomists, retailers, stock agents, producer groups, and other farmers.
There is often at least one person between an agri-business and the farmer, leaving little or no relationship with the end user of their product or service.
While marketing efforts may concentrate on the middleman, knowing the needs, wants and issues of the end user is critical as they are the ultimate client.
Things change quickly, often daily, and farmers must be agile in adaption. Maximising productivity and profitability has caused famers to increase their reliance on professionals for help.
Farmers are no longer just farming. They are project, supply chain and change managers.
Technology and digital applications are transforming farming operations as young, tech-savvy farmers are trail blazing more efficient, sustainable farming driven by technology and data.
Have you spoken to them about what they are doing and the impact on your business?
Communication must be easy, convenient, and targeted as farmers are busy and do not have time to waste.
At KG2 we know that farmers are happy to provide opinions and feedback about things that are important or interesting to them.
While the world is increasingly placing focus on the internet, the response from online contact is low and the quality of the feedback is typically poor and not representative.
The bottom line is that the best way to communicate with farmers is by phone and be willing to call at their convenience.
You need a reliable source of farmers and influencers to call. You may have a customer database, but is it clean and up to date? What about influencers or those who are not yet customers? How do you find them?
KG2 has been collating farmer data intelligence for more than 25 years and has the country’s most comprehensive independent farmer database. More than just names, addresses and phone numbers, the KG2 database has a wealth of information about influencers and producers including more than 100 farm types, farm size, detailed location, farm income, herd size, chemical usage, farm productivity and more.
Government agencies, input manufacturers, industry-related companies and agricultural organisations rely on KG2 and its database to help them with:
KG2 can help you know your market and effectively communicate with anyone in the agricultural community.
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