Agribook
with Australia’s largest independent farmer database
HERE’S WHY MORE FARMERS NEED TO PRACTICE CARBON FARMING
As the world continues to see and experience the physical impacts of climate change, the agriculture industry is in the hot seat – not only for contributing to around 24% of global green house gas emissions, but also for actively combating with this crisis with a...
OPPORTUNITIES AND CHALLENGES IN A SMART FARMING SYSTEM
The agriculture industry has exponentially grown in recent years and is anticipated to continue to evolve in the coming years – thanks to agricultural and marketing possibilities offered by big data, advanced technologies and the rise of the Internet of Things (IoT)....
Issues and Risks Associated With AI in Agriculture
Use of artificial intelligence (AI) in agriculture promises to improve the sectors’ productivity and revenue, however, no technology is without limitations, risks or trade-offs.
Agricultural Weed Research and Tracking Pest Outbreaks
The rapid spread of wheel cactus across regional Victoria is challenging farmers in the area, with both public and private landholders joining forces to try and curb the outbreak.
BEST PRACTICES FOR SUCCESSFUL AGRIBUSINESS MARKETING
Marketing is an inevitable aspect for any business’s long term success and growth. While agriculture marketing trends are always changing and evolving and the specifics may vary from company to company, one thing that remains important for every agribusiness in...
4 WAYS FARMERS CAN BENEFIT FROM DATA ANALYTICS
Data has been part of virtually every major industry for years and agriculture is no exception. Only in recent years, the term “Big Data” has taken over and is being used commonly to denote the large bits of information collected through advanced tools and digital...
HOW SOCIAL MEDIA AFFECTS AGRIBUSINESS MARKETING AND WHY TO USE IT
Agriculture is one of the world’s most traditional industries while farming is amongst the world’s oldest professions. While farming has been around for so long and typically been isolating, communication within agriculture has never been more accessible and...
3 FARM-DIRECT MARKETING STRATEGIES HELPING FARMERS EARN MORE
Accounting for 55% of Australian land use and producing a wide range of primary products such as milk, wheat, meat, fruits, vegetables and nuts, agriculture has been one of the most significant industries in the country contributing to an important share of the...
Can you predict agtech adoption rates?
Uptake of technology and innovation is influenced by a range of social, cultural and economic factors. Location, size and farm type further intensify the complexity of “predicting” technology uptake in agriculture. So what does this mean for innovators, marketers and business in general within the agtech space? Can adoption rates for agtech be modelled and quantified?
4 limitations of agricultural sensor technology
Sensor technology can provide huge value and efficiency gains in a range of agricultural industries, but they are not without their limitations.