Agribook
with Australia’s largest independent farmer database
Implementing Blockchain in Agriculture for Increased ROI
Science and technology have gained great traction in the Agricultural industry over the last few decades, however, the true extent of digitalisation and smart farming is yet to be fully realised and commercialised. Whilst it’s no secret that Agriculture is one of the...
A Natural Resource That is Now Our Most Sought After Commodity
Each week KG2 talks to thousands of farmers via our market research campaigns. Recently, there has been a trend in farmer’s responses about evolutions in irrigation technology and the current state of the Australian water market. On the surface Australia’s water...
Relationships with Farmers
Farming is all about relationships Producers rely on advice about products, services and operations from people they know and trust such as agronomists, retailers, stock agents, producer groups, and other farmers. There is often at least one person between an...
IoT and Smart Farming is the Technology Revolution for Australian Agriculture
"Smart farming" and Internet of Things (IoT) technology is providing the platform for the "fourth agricultural revolution". In the 2016-17 financial year, Australian agriculture was worth more than $63 billion, representing approximately 3pc of Australia’s GDP, with...
Can Precision Farming Solve Australian Agricultural Problems?
“Precision farming” in Australian agriculture, is the new term for IoT-based approaches that make farming more controlled and accurate, enabling a price maker culture as opposed to a price taker culture. Put simply, farmers who adopt IoT solutions as part of a ‘smart...
4 Easy Steps to Integrate IoT Based Smart Farming
Smart Farming and the internet of things (IoT) will be key to the Australian agricultural industry, increasing food production in order to feed a global population of 9.6 billion by 2050. Smart farming in Australian agriculture will allow farmers to increase...
Is Smart Farming and IoT Helpful to Australian Agriculture?
The driving force behind smart farming in Australian agriculture is the “Internet of Things” which is connecting smart machines and sensors integrated on farms to make farming processes data-driven, data-enabled- allowing decision making power in real time. IoT...
CATI is the best way to have a conversation with farmers, especially during the COVID-19 pandemic
As social distancing and self-isolation rules have curtailed face to face research methodologies such as focus groups, the power of contacting farmers by telephone is in the spotlight as it is effective, reliable and excellent value for money. KG2 has been conducting...
Carbon Farming: A New Market for Australian Farmers
The challenges that climate change and increasing global gas emissions present for farmers in Australia are hard to predict and even harder to get consensus policy decisions on. But with every challenge comes an opportunity, and Australian farmers are well placed to...
Weather Certificates: Climate Risk Mitigations Solutions in Agriculture
Weather for agriculture plays one of the largest roles in maintaining farm productivity and profitability, yet it also stands as the variable that farmers have the least control over. Weather is a major element of risk for any agricultural business. Weather...