The poultry industry is a massive contributor to the domestic economy of the Australian population. Estimated gross value of production (2024-2025) was at $3.9 billion, with an estimated retail value of around $8 billion. The numbers reflect a dynamic blend of growth, innovation, and resilience.
Production and Economic Significance
As of this past year, Australia’s poultry meat production reached 1.38 million metric tons (approx), with predictions to increase to 1.51 million metric tons by the year 2028, indicating an average annual growth rate of 1.4%. The immense growth in poultry production indicates the increased demand not only domestically but also internationally.
One significant contributor to Australia’s agricultural economic value output has been the poultry sector. An estimated $4.2 billion was the gross value of poultry production in 2021. Victoria is the third-largest active poultry producer in the nation, behind New South Wales and Queensland, with $957 million, or 23% of the total, coming from the state alone.
Geographical Distribution
New South Wales has the highest numbers in chicken meat production, with a proportion of 37% in the national output in 2023-24, with a production estimated to be 536,686 tonnes. With shares of 20% and 18%, respectively, Victoria and Queensland are also following. This distribution highlights the concentration of poultry farming in regions with favourable climates and established infrastructure.
Consumer Preferences and Market Trends
Attributed to its affordability and regarded health benefits, Chicken remains the most consumed meat in Australia when compared to other protein-rich meat sources like beef. The poultry industry’s revenue has hiked at an annual growth rate (CAGR) of 2.8% over the past five years, reaching an estimated $831.8 million in 2024.
There has been a noticeable change in Australian consumer behaviour, which is an increase in demand for organic, free-range poultry products. Now, consumers prioritise animal welfare and environmental sustainability, reflecting a more ethical consumption. As a result, producers now have to adapt and consider investing in infrastructure for a free-range and organic poultry model for production.
Challenges: Avian Influenza Outbreaks
The poultry industry met serious hindrances in the year 2024. The outbreaks of the pathogenic avian influenza (HPAI) led to the culling of approximately 1.8 million birds. The culling resulted in reduced egg production and subsequent shortages. As a result, many supermarket chains, like Woolworths and Coles, had to implement a purchase limit to manage the minuted supply. Currently, the poultry industry is in its transitional phase, with farms switching from caged to barn-laid or free-range eggs, which also rises expenditure toa ford an infrastructure to support the same.
Technological Advancements and Industry Investments
When it comes to enhancing operational efficiency and sustainability, technological innovations are key. Big poultry farms like Baiada and Inghams are now actively integrating automation and data analytics to improve their production processes, reduce costs, and enhance product quality.
To put it in perspective, Baiada received approval to expand production at its Tamworth processing facility to manage 140,000 birds per day, showcasing a significant investment in scaling operations.
In addition, the South Australian government spent over $2 million on newer equipment to protect the nation’s poultry industry from any further avian flu outbreaks. The equipment included a “mass depopulation unit” and a mobile laboratory for instant actions and sample testing near affected areas, underscoring the importance of biosecurity measures.
Future Outlook
Regardless of the recent challenges, the Australian poultry industry is well-structured for persistent growth. The integration of newer, better technologies, with a focus on ethical and sustainable farming practices, positions the Australian poultry farming industry to meet the ever-evolving consumer demands. Economic stability and strategic investments are expected to support the industry’s resilience and expansion in the coming years.
Conclusion
In conclusion, the Australian poultry industry exemplifies a sector that adeptly balances growth with adaptability. Through continuous innovation and responsiveness to consumer preferences, it remains a vital component of Australia’s agricultural landscape.
KG2 Australia delivers tailored solutions for biosecurity, feed efficiency, and sustainable poultry farming. Partner with us to optimise your operations and drive growth. Find out more today!
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