Agribook
with Australia’s largest independent farmer database
HOW SOCIAL MEDIA AFFECTS AGRIBUSINESS MARKETING AND WHY TO USE IT
Agriculture is one of the world’s most traditional industries while farming is amongst the world’s oldest professions. While farming has been around for so long and typically been isolating, communication within agriculture has never been more accessible and...
3 FARM-DIRECT MARKETING STRATEGIES HELPING FARMERS EARN MORE
Accounting for 55% of Australian land use and producing a wide range of primary products such as milk, wheat, meat, fruits, vegetables and nuts, agriculture has been one of the most significant industries in the country contributing to an important share of the...
Can you predict agtech adoption rates?
Uptake of technology and innovation is influenced by a range of social, cultural and economic factors. Location, size and farm type further intensify the complexity of “predicting” technology uptake in agriculture. So what does this mean for innovators, marketers and business in general within the agtech space? Can adoption rates for agtech be modelled and quantified?
4 limitations of agricultural sensor technology
Sensor technology can provide huge value and efficiency gains in a range of agricultural industries, but they are not without their limitations.
Weed Management Practices in the Australian Cropping Industry
Weeds represent a major cost to farmers. Their significant economic impact has led to changes in numerous management practices, with the adoption rate of new practices varying over time and across regions. In 2014, KG2 conducted research on behalf of the Grains...
Artificial Intelligence in Agriculture
Artificial intelligence (AI) promises to provide agriculture with a range of technology that can perform tasks more efficiently and effectively than humans.
KG2 partners with Valiant Finance to support Australian Farmers
KG2 – Australia’s largest independent farmer database will offer Australian farmers on its database, referrals to business lending specialist Valiant Finance. This will enable farmers to find the right farm loan solution to run and grow their farming enterprises.
Sensors: Five Ways They Can Be Used In Agriculture
From livestock to horticulture, sensor technology holds promising value for a range of operational, traceability and compliance related needs on farm…
Herbicide Resistant Weeds in Australian Winter Cereal Crops
Herbicide resistance is a major issue for farmers across the world, impacting yield, profit and the overall health of agricultural land.
Australian agriculture: 3 key barriers to agtech adoption
With so much data-driven technology positioned as a solution to many technical, time and labour-based issues that reduce food production efficiency, is money the main limitation when it comes to agtech investment, or are there more complex psychological or even cultural barriers at play?